About Us

At the Source 

Since 1992, JF Options Jewelers continues to be one of Denver's most trusted fine jewelers, serving the local community as well as across the country.  Whether it is your first jewelry purchase, an engagement ring or anniversary gift, insurance replacement, or restyled heirloom, Becky and Barry Baxman, owners of JF Options Jewelers, will treat you like family.  A hidden gem, located in the Denver Mart, generations of families turn to JF Options Jewelers for the best product, service, and price. Visit JF Options Jewelers at 451 East 58th Ave, Denver and meet your trusted jeweler--for life. 

Our Philosophy

The Baxman's reputation of trust, integrity, and high standards, gives JFO access to over 3000 designers and craftsman worldwide-and the ability to offer the finest designs and jewels at prices well below typical retail stores or websites.  Our philosophy as a business is to offer the best product, the best price and of course the best customer service. JF Options is a BBB Accredited Business and has received a Gold Star award in 2014 for no complaints in a three-year period and most recently nominated by the Denver Better Business Bureau for the Torch Award.

Barry and Becky Baxman, owners and founders of JF Options have a goal in assisting their clients in an unsurpassed manner. To maintain this approach, every avenue is used. Throughout the over 60 years of combined jewelry experience, they have created and embraced industry relations.  We have the resources to get you where you want to be with your fine jewelry needs.

JFO Today

Today JF Options has a client base of over 20,000 in the United States and around the world. Selection is not limited to the 2000 square foot store but extends beyond the walls of the Denver Mart, as well as over 3000 vendors inventories, today, tomorrow and always. 

JF Options will always be here for you for any of your fine jewelry needs.